Smol & Lille is a concept kids boutique. This fictional brand is a fun and playful shop that sells modern, design-focused children's clothes and toys.
My goal in imagining Smol & Lille was to create fun and playful designs inspired by Scandinavian and French children's brands. I combined muted pastels, word art, and hand-drawn illustrations to create brand assets that feel both elevated and playful.
my work: brand identity design, illustration, motion graphic, digital design, web design
Photography credit: cottonbro