my work: brand identity, creative direction, product design, digital marketing, printmaking, web design and photography.
www.notmagicshop.com
Not Magic
Not Magic is an ever-evolving brand that I founded in 2015 as a creative outlet. It is home to a curated collection of handmade jewelry and accessories. My work has been sold in pop-ups and boutiques across North America. My goal in designing this brand was to illustrate the concept of "artful minimalism". By combining minimalist sensibilities with imperfectly handmade elements, I was able to create a look that felt modern and authentic.