User Centred Approach
The more you know about your opponent (user),
the better you can leverage their influence.
User decisions are made up of choices designed
by learned experience, environmental
conditioning and influences.
The influence factor is the only interception
we can act upon and the channels we can
deliver on interaction is by :


The more senses we can interact the more
influential our experience becomes and the
probability of satisfaction increases. And
satisfaction my friend translates to conversion.

Build in Familiarity
Beyond knowing the users elective device; we increase the UI tolerances by understanding what other services they use. The UI learning curve is drastically reduced when familiarity is built-in.
Psychological Persuasive Design
Engagement and motivation requires visual queues or anchors to suggest where on a given page a user starts and we achieve this by animation, tone, size, spacing, colour language and content weight

Be Mindful of Users Now
& Their Future selves
Tapping into the task objectives of our users we can focus on the micro-interactions being delightful but not distracting. Using system data we can focus on the types of users that bring the most profitability and prioritise their needs.

Further, the personas that represent them now is as important as what they will be in the future.
Users needs change over time, the ability to track and create their aspirational or older selves provides the scope for which of the age groups are important to the Life.Total.Value of client customers.

From it you can build a predictability-modal that is of true personalisation.

The shortest distance from A to B
There are many ways to action research, design and testing but whichever your elective pipeline remember its about getting to be B. You can do all or part of each stage but should never skip any for fear of losing quality and value. Your user should be with you beginning, middle and end.
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