User Centred Approach
The more you know about your opponent (user),
the better you can leverage their influence.
User decisions are made up of choices designed
by learned experience, environmental
conditioning and influences.
The influence factor is the only interception
we can act upon and the channels we can
deliver on interaction is by :
The more senses we can interact the more
influential our experience becomes and the
probability of satisfaction increases. And
satisfaction my friend translates to conversion.