REBRANDING EXERCISE
Objective
Creative redesign of company logo to imbue Front-end Dev culture, technology while in the spirit of the previous brand. The design comprises of each letter of the intended company name.
Single-toned for easy printing and a shape that struck a rapport with our geek friends in development.
The Approach
The process was a fairly rapid paper-sketch to digital, with the design modal enough to expect a number of colour combination possibilities. It was at a time when a new Office refit was being planned; where it was envisaged to move from a slick black and red ID to an open light white based theme.
Final design was converted to a font file; above was the instructions on usage.
Conclusion
The rebrand would stem to other mediums such as business cards, letterheads, interior signage. It was great to see the colours introduce here reused for the interior design of the office.
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