FED DW PLATFORM
There's something about working for a company born in 1859, there is history to go with the brand and somewhat a differentiator in itself.
Being a part of the online face to a traditional offline brand brought challenges to their practice of bricks and mortar print economy and its relatable opposite the eCommerce platform.
My story begins a little later ... check back soon.
One of the most significant changes to their online shopfront, a design and coded solution with re-usability in mind.
Need a lift?